Mental Visuality: Connecting Symbols
An analysis of the Mental Visuality Top-10.
(Click on Read Why it’s Cool for the text)
6 october is the release of the World Trend Report 2011/2012:
It seems that the speed of life has improved in the last decade. We read more, but less deep. We are conducting our research in five minutes ‘google’, while we…
With us becoming worldcitizen, thanks to or despite the globalization, the need for withdrawl-moments grows. Cocooning and everything to enhance a cosy home-concept is Cool. The attention for our national…
Anger, Distrust & Cynicism, a mentalitytrend that’s now more alive and vivid than ever before. People keep saying: ‘we’re living in rough times, the struggle gets harder’. The social developments…
Transparency is most probably the biggest trend that we can write about at the moment. It is – in many different forms – happening all around us. The lack of…
We call them Urban Nomads: the hard-working, no-office youngsters that go from spot to spot to mix work and pleasure the way they like. Work hard, play hard. How do…
‘Love thy City’ is a mentalitytrend that triggers warm feelings by nearly everyone we talk with about it. “I am in the city, The city is in me” a quote…
Because we work with moving/developing mentalitytrends we -and with us our coolhunters and trendfilters- keep our eyes open for new proof for these trends. Especially the 10 trends from our…
An analysis of the Mental Visuality Top-10.
(Click on Read Why it’s Cool for the text)
When people think of Trendwatching, they often think about fashion. In the world of Science of the Time, fashion is just a minor spot between the other trends. This week fashion deserved to be in the spotlight a little bit more, as we went ‘live’ at the Amsterdam International Fashion Week (AIFW). Together with Coolhunters from the Fontys Academy of Creative Industries and Hogeschool van Amsterdam we conducted a fashion week coolhunt. As we write, our spotters are still downtown and uptown. We will be more than happy to show you our insights in the coming weeks. Fashion is a great mirror for society, so the results should be pretty interesting! Of course there were more fashion-weeks in other places the last and upcoming weeks. We decided to focus on the Dutch one because we’re able to have the right perspective by being physically there. This Dutch ‘mirror’ will give the analysis of the week we will write after the end of AIFW, more ground.
Follow the links in the blogpost about the fashion week and keep attention to the blog itself to stay up to date.
Visual Culture is here and it’s just getting bigger as younger generations (screenagers) are even more visually focussed than older ones. Where will this all lead? No one knows for…
Hidden visuals, whether it is in a piece of clothing or on a wall: communication on a ‘secrecy please’-level. Like the Wall of Sound 17 from Glitsch:…
Two completely different interpretations of one movement: game inspired art.
“Game Over” by Kordian Lewandowski: Kordian is an artist from Poland who made his…
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Contact: Vincent Albers , +31 623 046 643, Amsterdam (GMT +1)
Contact: Ingeborg Bruinewoud , Utrecht (GMT +1)